http://www.washingtonpost.com/wp-dyn/content/article/2008/03/30/AR2008033001880.html

Al Gore has announced a 3 year, $300 million public advocacy campaign to push for the reduction of greenhouse gas emissions, focusing on the necessity of a national carbon emission cap and ratification of a new global pact on climate change.  Sponsored by the Alliance for Climate Protection, the "we" campaign will include a plethora of advertisements, 10 million volunteers, and a broad range of partnerships.

"This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public's sense of urgency in addressing this crisis," Gore said. "I've tried everything else I know to try. The way to solve this crisis is to change the way the public thinks about it."

Washington Post; March 31, 2008

Submitted by M. Brooks